Small Business SEO

A free guide to small business SEO that packs a mighty punch.

You may be small but that doesn’t mean you can’t dominate. The trick is to identify niche keywords and apply laser targeted marketing strategies to them. Here is a guide to small business SEO.

  • Write down your goal: For example – I want more people to find my site and leave their email address / buy something / download something
  • Smart Keyword Research: You’re competing with the big boys so think niche. Successful small business SEO starts is finding a niche within the industry and elbowing your way in. If your keywords are too broad or too competitive you’ll be drawing dead.
  • Analyze the competition: Make lists of your competitors and take notes on where they rank and on what keywords. Consider what they are are doing well and what they could do better.
  • Carry out Onsite SEO: Make sure you optimise the text, headings, URLs, titles and meta descriptions across the whole site. Failure to do so will seriously affect your efforts.
  • Add your site to local listings: This means yahoo, google, bing and ask.com
  • Add your site to industry specific directories: The best way to find them is to search for “(your local area) business directory” or “(your industry) directory”.
  • Implement a social media strategy: Start with some business blogging, then move on to Facebook, Twitter and LinkedIn. Always make sure you offer relevant, useful content. Nothing turns people away quicker than spammy content that is obviously designed to sell.
  • Build Links: Utilise authority sharing sites like hub pages and ezine articles for content marketing. Use social bookmarking sites to seed your blog posts and content. Use Yahoo Site Explorer to track your competitor’s links and gain them yourself.
  • Monitor, track and report: A baseline report will provide a solid foundation for future analysis, assessment and monitoring. It’s critical to see what works, and what doesn’t.

 

Small business SEO means finding a loop hole and barging straight in. If you want help developing a small business seo plan for your business, contact us here at AshaMoon.

We offer monthly affordable SEO packages as well as a bespoke service and SEO consulting too. You can even rebrand our internet marketing service and sell it elsewhere.

As well as a range of professional SEO services, we also offer SEO copywriting including web copywriting, business blogging and an article writing service.