The Onsite SEO Checklist
The important of onsite SEO should never be overlooked. Onsite SEO means a lot more than simply some text with a couple of keywords scattered here and there. Here is an onsite SEO checklist that will help you ensure your website has everything it needs to rank well in the search engines.
Effective Keywords
You should always start with keywords, but they must be effective keywords. Nothing too vague, nothing too broad and not too many either. An ideal number of keywords to target per website page is three – one primary keyword and two secondary. If you would like to learn how to do effective keyword research make sure you check out my previous post on the subject.
Optimised Content
All content on a website must be optimised. To write good SEO content you need to aim for a keyword density of 2.7%. You should also make sure the keywords are used throughout the text rather than bunched together in one place. If possible use the keywords at the start of sentences rather than at the end. Content should be easy to read too. That means the font should be a reasonable size with plenty of spaces between paragraphs.
Optimised Page Title
This is a crucial part of onsite SEO. The page title is the title that appears in the tab at the top of the website. It also appears as the title on search engines results. This title must contain your keywords for the page.
Optimised Meta Description
The meta description goes behind the scenes. It appears in the results page of the search engines. It should be quite salesy in order to capture attention and should contain the relevant keywords.
Optimised Main Heading (H1)
Website text should always be broken down with headings and sub headings both to make it easier for visitors to read and also for the search engines. A big, bold heading that contains your keywords will cause the search engine spiders to rank your site more highly for those terms.
Optimised Secondary Headings (H2)
Your keywords should be used in headings throughout the website text for the same reasons as those stated above.
Optimised URL
The main keyword or key phrase of your page should be included in the URL to further improve your SEO efforts.
Meta Keywords
The meta keywords aren’t actually hugely influential in terms of SEO, but it can’t hurt to add them so go for it. These sit behind the scenes are can only be seen by viewing the source code.
If you make sure that each of these items is included on every page of your website you will have ensured the site has a solid SEO basis. From here you can continue your SEO efforts with some link building and social media marketing.
Talk to a member of staff here at AshaMoon if you would like assistance with your onsite SEO or need any SEO copywriting services.
